Marketing Cloud
Email Work Flow
Client(s):
Purpose:
- Create an email journey for various university
- Create customized email templates
- Manage customized mailing lists
Project Achievements:
- HTML Coding
- Master template creation
- Automative email send
- Email sent to student
Marketing cloud was used to create customized automative email journeys for the different school universities. Both Lead Nurturing and program specific emails where sent out. Students who filled out a find out more online infomation form would be added to a email mailing list and then to a customized journey. Students would be sent various school or program realated email at different time intervals.
Template Creation
After the intial design phase the intial framework of the templates are out together in Visual Studio Code. At this stage the templates are tested to be responsive for both desktop and mobile platforms.
Marketing Cloud Setup
Directory Setup for Assets and Templates
Custom file directory is created. Usually the directory has different sections that consist of images and various email tempalte.
See example below:
- Assets
- Template images
- Hero images
- Program templates
- General Programs
- Associate Programs
- Bachelor's Programs
- Master's Program
Marketing Cloud Email Template Development
Usually a master template is created that will be used for almost all of the emails. Here a typical email template has 3-4 main sections:
- Header
- Hero
- Body
- Footer
Any change to the master template will change the rest of the emails that were originally based on.
Email Production
Desktop width
Mobile width
Templates are tested to be viewed correctly in different device views. Links within the emails at this stage are also tested.
Below are some campign level emails from various universities.
Journeys
After the email templates are completed Jouneys are layed to time when various emails will be sent out to potential students. Student infomation will automatically be populated into the email templates.
